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Adidas has many celebrated styles in this category already

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PostPosted: Thu Dec 14, 2017 12:50 am    Post subject: Adidas has many celebrated styles in this category already Reply with quote

adidas ultra boost australia “When I look back on the best moments of my career, the one defining theme of them all is the Adidas Predator,” Beckham said in a press release. “When Adidas offered me the chance to design an updated version of the boot … I absolutely jumped at the chance.” “There are few more longer-standing partnerships in sport than David Beckham’s with Adidas, and so working with David on his own footwear collection was something we were all extremely excited about,” said Sam Handy, vice president of product design at Adidas Soccer. That celebration was dampened a little bit, however, by the news that the trend of classics.

adidas nmd australia But according to Mark King, Adidas' head of North America, one of the brand's strengths is that it has been able to anticipate trends before they happen. "We made a strong pivot about two years ago where we said the only way to stay up with the trends of society and the marketplace is really to listen to the consumer," told Business Insider in May. "A lot of companies talk about it — we're actually doing it." One of the fastest-growing trends in shoes right now is a category called "lifestyle running" — shoes that are much more stylish than your typical running shoe, but with a similar silhouette. You can run in them, but many people don't.

adidas superstar australia Adidas has many celebrated styles in this category already, including the sought-after NMD and UltraBoost sneakers. As the classics trend fades out and lifestyle running takes over, these styles will likely become the brand's best-selling shoes. In this way, Adidas' product always remains current and trendy, and there is much less reliance on one particular genre or style. Under Armour, for example, missed large trends like athleisure, and it doesn't currently have any trendy shoes on the market.

adidas stan smith australia The fresh design looks cleaner than more conventional shapes with laces, which is something that should appeal to fashion-conscious buyers. According to Adidas, the shoes were created using motion tracking technology to ensure they offer the same support and functionality as lace-up shoes. The elastic upper section should contour to the wearer's foot, which the company says will make the shoes more comfortable and adaptable to whatever the wearer wants to do. "In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount," says Stephan Schneider, Senior Product Manager at Adidas Running.
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